McDonald’s Finland has come out with Happy Meal shaped birdhouses for tiny Finnish birds who have a hard time finding safe places to build their nests.
In Finland, every third species of birds there are endangered, especially their tiny forest birds. As the small birds have a hard time finding safe places to build nests, McDonald’s have created Happy Meal shaped birdhouses so they can safely build their nests, and hopefully thrive from endangerment.
As these bird boxes can be placed almost anywhere, they serve as the perfect nesting shelter to keep away from predators, and are made of Finnish wood, and are optimised with the birds in mind.
Part of McDonald’s Finland’s Happy Meal Bird Box campaign, a total of 1,400 look-a-like nest boxes will be added to Finnish forests, where McDonald’s hope that the birdhouses will give “even the smallest families a place to eat together.”
According to Kalle Wallin, the creative director behind the idea, the ongoing pandemic has seen the people of Finland flock to nature: “It feels like people’s bond with nature has strengthened in an unforeseen way and this in a way brought up the idea for the campaign.”
“The iconic Happy Meal box resembles a home, a bird home to be precise. Thus, it made sense to put together families, nature and Happy Meals and as a result we have a campaign that highlights what the Happy Meal stands for: the precious time spent together as a family.”
The boxes will be given away to families who are buying Happy Meals, with instructions and all parts needed to build the bird nest boxes together beginning on September 26th. Additionally, McDonald’s is set to donate €10 000 towards the protection of Finnish birds.
Marketing Director of McDonald’s Finland Mats Nyström states: “McDonald’s is known as a family restaurant and especially after COVID-19, we wanted to give families something they could do together, while protecting our precious nature and wildlife at the same time.”
