The premium gin distiller is in search of an ‘Unusually Australian Cucumber’.
Hendrick’s Gin, responsible for one of the most distinct gins ever created, is inviting gin and cucumber lovers to vote for what they believe to be the most unusual Australian ingredients.
It’s all part of a plan to develop a new, distinctive growing formula to partner with the unique gin flavour of the brand. Running until Friday September 30, the campaign will feature on their Facebook page, where anyone and everyone is invited to pick from three sets of ingredients provided with voters deciding which ingredient they prefer.
Seeds will be planted and nurtured with the winning ingredients, with ‘cucumberists’ to monitor their growth and harvest as part of this world-first experience. What’s more, classical musicians reciting uniquely Australian songs have been enlisted to assist with the cucumber’s growth and character, among an array of other uncommon scientific treatments.
Let Hendrick’s know what you like in a cucumber by visiting their Facebook page here.
