Cadbury’s Caramilk has finally infiltrated the hot cross bun market.
The chocolate company has partnered with Woolworths to exclusively bring Caramilk hot cross buns to shelves this Easter.
While many are still considering what to serve at their New Year’s Eve festivities, some eagle-eyed shoppers noticed the new addition to the latest Woolworths catalogue.
“Now that Christmas is behind us, bring on Easter. Speaking of which, Woolies are launching Hot Cross Buns with Caramilk chips!!!Found this in the next catalogue starting Wednesday!!!” one member wrote in Facebook’s Caramilk Addicts Club.
Available from Wednesday 29th December, the four-pack of limited edition sweet treats will retail for $4.50.
Not everyone is buying the promotion, though.
Messing with Hot Cross Buns triggers me… they’re just flavoured buns if they’re not the traditional ones, which are served at Easter. Apple and cinnamon is enough to trigger me. Vegemite and cheese are pure sacrilege. Not to mention the Caramilk flavoured ones. Lol. 1/2
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— Ed Kent (@EdKent77) December 27, 2021
“Messing with Hot Cross Buns triggers me,” Ed Kent tweeted.
“They’re just flavoured buns if they’re not the traditional ones, which are served at Easter. Apple and cinnamon is enough to trigger me. Vegemite and cheese are pure sacrilege. Not to mention the Caramilk flavoured ones.”
Woolworths’ newly-launched hot cross bun range includes fruit and fruitless ‘traditional’ versions, Cadbury milk chocolate, and Kent’s “triggering” apple and cinnamon.
There are also gluten-free options available.
News.com.au quoted Woolworths bakery’s commercial director Jason McQuaid as saying the Caramilk collab was the “most exciting flavour yet.”
“Hot cross buns are incredibly popular this time of year,” he said.
“Last year, we sold more than two million individual hot cross buns the first week they were on sale, so we’re thrilled to help Aussies end another challenging year with a delicious treat.”
What makes you angrier: The caramilk philly on hot cross buns, eating hot cross buns in June, or the lack of “cross” on these “hot cross buns”? pic.twitter.com/A0woUEbN6B
— Dunnymeister🎄 (@Dunnymeister) June 10, 2020