Here is a look at how much Australia’s top influencers make by showing you ads on their social media accounts.
According to So Dramatic!, Australia’s top reality tv influencers are pulling in massive paychecks for running ads on Instagram, among other avenues.
Here is how much the largest earners from each of the biggest reality tv shows make.
Married at First Sight
Domenica Calarco and Ella Ding
Domenica Calarco has 565,000 Instagram followers and it is reported that she can earn up to $2,780 per post. Ella Ding reportedly charges advertisers $2,995 per sponsored post. So Dramatic! claims that other publications have reported the two could actually be making up to $5,000 per post.
This is on top of OnlyFans earnings, TV deals that have paid them $250,000, and other joint ventures.
The two have also made deal with the fast fashion line Pretty Little Thing, for an amount that was not mentioned.
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Olivia Frazer
Frazer’s 182K Instagram followers allow her to pull in $850 per post, much less than the previous entry. However, Frazer makes up for it in OnlyFans earnings, where she claimed she earned half a million dollars in her first four months on the platform.
Jessika Power
The former MAFS star reportedly rakes in $1,900 per post on Instagram. Power pulled in $150,000 for personal appearances and $700,000 on OnlyFans last year.
Jules Robinson and Cam Merchant
The MAFS couple, who have 1.2 million Instagram followers between them, pull in $3,701 (Jules) and $2,407.5 (Cam) per post.
Marth Kalifatidis and Michael Brunelli
Martha was reported to be earning $3,197 per Instagram post, making $36K in the last two months of 2022 off Instagram alone. Michael receives $1,520 per post on Instagram.
Love Island
Vanessa Sierra
Sierra receives $2,682.5 per paid post on Instagram with her 538,900 followers on the platform. She also has 21,400 subscribers on OnlyFans.
Big Brother
Skye Wheatley
Skye is reportedly receiving $3,163.75 per post on Instagram. She also co-owns a business that sells Instagram filter presets which charges $60-$90 to use a selection of filters.
Chrissie Swan
Swan received a $2 million contract for her radio deal with Nova. Chrissie is reported to make $1,356.25 per paid post on Instagram.
The Bachelor
Sam and Snezana Wood
Sam and Snezana receive $1,340 and $1,640 per post, respectively. The two influencers were paid a much greater sum in 2022 when they sold 28 by Sam Wood to Genomics group myDNA for $71 million.
Matty J Johnson and Laura Byrne
Matty and Laura both charge advertisers $1,600 per post on Instagram.
Abbie Chatfield
On top of multiple deals for appearances on radio and tv shows, alongside her own podcast, Chatfield reportedly charges $2,251.25 per sponsored post. According to Yahoo, an Australian talent agent estimated Chatfield pulled in $1.5 million in 2022.
