IKEA have announced that they will be teaming with creative group Teenage Engineering to launch a range of audio products, including speakers, whatever an ‘electronic choir’ is, a record player, and party lighting.
“We know that for younger people spontaneity is key”, said Michael Nikolic, Creative leader at IKEA Range & Supply.
“The idea of gathering some friends could become a reality in minutes.”
(We need to pause here: you really need to be reading these quotes in your head in a Swedish accent to really get the full impact. Okay, carry on.)
“What is then needed at home?” Nikolic continues. “Or maybe you want to bring along the party somewhere else? Together with Teenage Engineering we want to explore the possibilities of bringing the party with you and what else you need for a great party.”
The collection will exist under the banner of FREKVENS (Swedish for ‘frequency’) and will be available from next February. So it’s still a little while away.
“When you are younger you usually come up with the idea of a party the same day and I think a lot of people uses IKEA that way”, says Jesper Kouthoofd, head of design and CEO at Teenage Engineering.
(Remember to do the voice in your head).
“‘I’m going to have a party, I need some glasses, napkins, candles and stuff and will go to IKEA to get it.’ For us, it is about finding a reason to make and play some music.
“Thinking about the totality of what you need for a party is a good start.”
