This just in. Jeff Bezos is officially yeeting out of here and rocketing himself off to space.

The news follows Bezos’ announcement that he would be stepping down as Amazon’s CEO in order to focus on other projects, most notably Blue Origin – a space exploration company with a focus on ‘extreme tourism’. Yes, that supposedly includes day trips to infinity and beyond.

The company has been flying somewhat under the radar, now with Bezos’ announcement being shared via social media.

Posted to Instagram, the video is captioned, “Ever since I was five years old, I’ve dreamed of traveling to space. On July 20th, I will take that journey with my brother. The greatest adventure, with my best friend. #GradatimFerociter.”

In the video he elaborates on this, saying, “Seeing the Earth from space, it changes you. It changes your relationship with this planet with humanity. It’s one Earth. I want to go on this flight, because it’s the thing I wanted to do all my life.”

He added, “It’s an adventure. It’s a big deal for me. I invited my brother to come on this first flight, because we’re closest friends.”

Jeff’s brother, Mark says, “I never expected him to say that he was going to be on the first flight, and then when he asked me to go along, I was just awestruck. What a remarkable opportunity not only to have this adventure, but to be able to do it with my best friend.”

As reported by Consequence, Jeff and his brother are set to board a rocket by the name of the New Shepard, travelling to the mesosphere which is approximately 60 miles above the Earth. And the whole exercise will take around 11 minutes in total.

While Elon Musk has SpaceX and Richard Branson has Virgin Galactic, will Blue Origin ever reach those heights? For more on this topic, follow the Tech Observer.

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