Kim Kardashian and Scott Disick are being sued over a partnership with Aussie company Curated as part of an Instagram giveaway, which allegedly sold entrant’s personal information to advertisers.
Kardashian and Disick promoted a giveaway competition where participants had the opportunity to win luxe items including first-class tickets to Los Angeles, a three-night stay in Beverly Hills and $100,000. However, plaintiffs are alleging that Curated used entrants’ information to sell to third parties. They are reportedly seeking over $20 million USD from each defendant.
The entrants, who are suing Curated, Disick and Kardashian claim that they “invaded by hundreds of advertisers, some of which are soliciting the Plaintiffs with potentially offensive and unwanted content,” as per the lawsuit.
The plaintiffs are also doubting the legitimacy of the competition, claiming that when the winners were announced, their profiles all quickly turned private. However, Curated has denied these claims and told TMZ that the winner’s received their prizes.
Court documents claim that the Instagram competition was organised by Disick and that other celebrities partnered with him, including Kendall Jenner, Kris Jenner, Kylie Jenner, Khloe Kardashian, Kourtney Kardashian, Sofia Richie, Gretchen Christine Rossi and Christine Quinn. However, the only two specifically named in the suit are Kim and Scott, along with Curated.
The court documents take a thinly veiled jab at the Kardashian family. “Just a short 20 years ago, Oprah was giving away cars and cash. But today’s entertainment tycoons seem to only care about becoming richer and living an even more opulent lifestyle, while duping their fans and followers,” they read.
Reps for Kim, Disick and Curated didn’t return a comment when asked by Page Six.
Love Film & TV?
Get your daily dose of everything happening in music, film and TV in Australia and abroad.
On the Curated website there is a section that details how the company choose their winners.
“We engage the services of a third party facilitator to conduct a random draw of all eligible entrants,” it reads.
“They are Australian government approved and compliant. As required by Australian law, we also engage the services of fully qualified independent scrutineer to oversee the random draw.”
