Kim Kardashian’s “honey hair” has emerged as a viral trend in Australia, with thousands of Aussies asking hairdressers to emulate Kim’s current hairstyle.

According to Look Fantastic, Honey Hair is trending on google in Australia, as many people are looking to make their hair lighter for the summer months.

“‘Honey Hair’ is a breakout topic on Google, with searches for the term skyrocketing by a staggering 9300 per cent over the past week in Australia,” a spokesperson for the brand said. “Google searches for ‘Kim Kardashian hair’ have also increased by 346 per cent over the past week in Australia, as people look for the star’s new hair as inspo for the summer season.”

Celebrity stylist Jaye Edwards told that the warm, golden hue has been high in demand in recent months.

“Honey hair is a warm based natural looking tone (which) has spiked in popularity thanks to celebrities like Hailey Bieber and Kim Kardashian,” he told

He added, “We have seen a huge rise in the salon of people showing us images of Hailey as their transformation reference pic.”

“The Hailey Bieber soft ombre is all about a few strategically placed, subtle honey highlights,” he said.

Love Film & TV?

Get the latest Film & TV news, features, updates and giveaways straight to your inbox Learn more

“The key to keeping this look natural is by keeping the highlights in the brunette family and never going all the way to the root.

“Leaving the root tone natural gives sparkly dimension between the honey bronze highlights and brunette base shade.”

Kardashian ditched her long sleek black locks in favour of lighter hair prior to the prestigious 2022 Met Gala. 

Kardashian wore Marilyn Monroe’s iconic sequinned gown at the prestigious fashion event, and wanted her hair lightened so that she looked more like Monroe. However, the reality star’s hair stylist only had a day to do so, which was no small feat without damaging her hair.

“I did want a physical change, too, so I thought I would wait and do it for this, so I’m spending a day straight dyeing my hair — 14 hours straight! — to get it done,” Kardashian said of the colouring process.

Get unlimited access to the coverage that shapes our culture.
to Rolling Stone magazine
to Rolling Stone magazine