Love Island star Cassidy went viral for all the wrong reasons last month when she accidentally posted a photo of herself smiling and holding a plate with lines of white powder on it.

Although she quickly deleted the photo, it had already been screenshotted hundreds of times and made its way around the internet.

The usually very public influencer and reality star went silent on social media as her name hit the headlines in relation to the substance – which was largely presumed to be an illicit substance.

A week after she initially posted the photo, Cassidy broke her social media silence and apologised for her actions.

This past week I’ve been taking time to reflect on my actions,” she said. While she did not clarify what the substance was, she claimed that such behaviour was ‘out of character’ for her.

“I made a mistake, which I do not take lightly. This behaviour is out of character and I am truly sorry to have let you all down. I am sorry to my friends, family and my team and the brands I represent.” she wrote. “I hope over time I can earn your trust and respect back. Thank you to those who have reached out. Love, Cass.”

In the deleted picture, Cassidy could be seen holding a plate in her lap. Two white lines were visible on the plate. A small bag – allegedly containing the same substance – could also be seen in the shot. She captioned the picture: “Ooops, see you tomorrow.”

However, it appears as though Cassidy’s damage control wasn’t enough to stop the brands that she promotes on social media from dropping her.

According to So Dramatic!, JS Health Vitamins, which is owned by influencer Jessica Sepel, posted a now-deleted statement on Instagram that said they “do not tolerate illicit behaviour” and would “no longer be working with this individual”.

Furthermore, ‘sexual happiness’ site Love Honey told the publication that they had severed ties with Cassidy.

“While Cassidy McGill isn’t currently and hasn’t previously been a Lovehoney ambassador, she has been engaged to endorse Lovehoney products in the past,” they said.

“As a result of Cassidy’s recent actions, we have reviewed and suspended future contracts with her to ensure those we work in partnership with appropriately reflect our brand values.”

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