According to reports, dwindling popularity could mean that MAFS stars Domenica and Ella could lose their podcast deal.
It seems troubling times lie ahead for Married At First Sight stars Domenica Calarco and Ella Ding. Their $250,000 podcast deal seems to be in danger due to alleged low rankings, Yahoo Lifestyle reports.
Domenica and Ella launched their podcast Sit With Us under an exclusive 12-month contract with ACast, worth $250,000. But now, according to an ‘insider’ who spoke to Yahoo Lifestyle, this lucrative fee seems to be ‘at risk’.
When it first launched in June, the podcast shot to the top of multiple rankings. As per Triton Digital’s podcast ranker, however, it did not make the cut for the Top 150 podcasts in Australia in October.
Speaking to the publication, the industry insider alleged: “There was so much hype after Married At First Sight that I’m told the girls managed to negotiate a 12-month deal worth around $250,000 for Sit With Us, but this doesn’t necessarily mean they’ll get all of the money.”
The source then went on to claim: “With most celebrity podcast deals, there are usually stipulations that you have to reach a certain amount of downloads and listeners each month to get the full fee – and I assume Dom and Ella also have something like this in their contract.”
This essentially means that if their podcast drops in rankings or does not meet the stipulated targets, it could affect their fee.
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“If they don’t hit certain targets then I imagine they’re at risk of not earning the full $250,000. At the end of the day, it’s just business.” the insider alleged.
Back in June, Domenica spoke about her harrowing experience on MAFS on Sit With Us, claiming that she was diagnosed with PTSD after the show. “I fully had PTSD, my therapist fully says I’m going through PTSD, so it’s real,” she said.
