Sweden have just launched their newest, and smallest McDonald’s restaurant; the McHive, designed specifically for bees, one of the world’s most important customers.
For years now, the plight of the humble bee (or the humble bumblebee, if you will) has been well-documented, with people around the world doing their best to help save the flying, fuzzy critters.
With bee populations constantly decreasing, and the Earth relying heavily on them for future sustainability, the cause to save them has been ramping up at every turn. Now, Sweden has thrown their hat into the ring, drawing attention to the conservation of bees with the opening of a new restaurant of sorts.
As Hype Beast reports, Sweden have just opened the McHive, a small, bees-only restaurant that serves as a hive with the outer façade of a McDonald’s restaurant.
Dubbed “the world’s smallest McDonald’s“, the new campaign is part of a country-wide initiative that hopes to support the planting of flowers and other plants that support the survival of bees.
Teaming up with advertising agency NORDDDB, this new ‘restaurant’ sees the average McDonald’s location reimagined on a bee-size scale, with a drive-through, advertisements, and even the iconic golden arches being scaled down to match the size of their tiny clientele.
“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops – this miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative,” explained Christoffer Rönnblad, marketing director of McDonald’s Sweden.
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While the interior of this new restaurant serves as a hive for some of our little buzzing buddies, there’s no way for our fully-grown friends to give this one a Yelp review. However, the buzz around town is that it appears to be the bee’s knees.