Like, we assume that you assume that this article will have spoilers pertaining to Netflix shows. So if I ruin your day I apologise but also, what did you think was going to happen? Consider this a disclaimer.
A group of advertising vigilantes have taken radical action to encourage people to stay at home during the COVID-19 crisis. Students from Miami Ad School in Hamburg, Germany have started to post billboards plastered with spoilers from popular Netflix series’ to deter people from leaving the house.
The campaign is the brainchild of students Seine Kongruangkit —a current student at Miami Ad School— and Matithorn Prachuabmoh Chaimoungkalo — a recent graduate. The pair recently returned home to Thailand and were startled by the government’s inaction with communicating the severity of the COVID-19 and the importance of self-isolation with the public.
“So we decided to help by doing what we know best, coming up with creative ideas,” Prachuabmoh Chaimoungkalo shared in an interview with Bored Panda.
“The best way to stop the spread of Covid-19 is to #staythefuckhome, but some people still think it’s okay to go out and chill, spoiling it for us all,” the spec ad reads. “So we took an extreme measure: we spoil their favourite Netflix shows.”
The billboards feature spoilers for a selection of the streaming services most popular shows, including Stranger Things, Narcos and Kingdom.
“At first, he came up with the hashtag #homeissick campaign and we also thought of other challenges for that. But then it did not really go viral as we were expected.
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“Then, I tried to think of other alternatives and out of the blue, I thought of movie spoilers because that’s one thing millennial are trying to avoid the most. Then, I told Brave right away and he really liked the idea and believed in it, so he tried to sell it to Netflix Singapore, but then it got rejected because Netflix brand never wants to spoil shows.”
It’s genius but we do sincerely feel for those that are forced to leave the house to work during the pandemic and the innocents who just needed to pop to the store for milk.
Whilst you’re here, why not check out our list of essential TV shows to watch during this period of self-isolation?