Ok Go: Hungry Ghosts

While the Californians have already thrown up some pretty cool clips for songs from the new album, they have failed to amass the same attention as they did before. Some have taken it to mean the band has lost its sound, while others believe it’s an attempt to focus more on the music. It turns out everyone is right – sort of.

Songs like ‘Another Set Of Issues’ and ‘Obsession’ use an array of sounds that seem like they were sampled from a robot’s dream, while album opener ‘Upside Down & Inside Out’ could only be described as video game pop-rock. However, the musical talent of the band members doesn’t seem to have made the transition, with the simple pop melodies and lyrics sometimes at odds with the digital minimalism, confusing the overall direction.

There is growth and maturity, both attesting to the fact these guys have the chops and legs to be more than a Super Bowl half-time commercial phenomenon, and this new direction may lead towards a new strength in their music – but Hungry Ghosts strays a little off the map.