In Partnership with American Apparel®
If you’re headed to SXSW Sydney this year, make sure you check out the American Apparel® pop up at Rolling Stone House for an event you absolutely won’t want to miss.
From October 16-18, UTS Underground will be transformed into a playground for music and culture lovers.
Over three jam-packed days, expect an epic lineup of performances from artists including Hockey Dad, The Buoys and so many more. Plus, a surprise headliner yet to be announced for the final night.
But it’s not just about the music. As a proud sponsor, American Apparel® is bringing their own twist to the event with a live t-shirt printing station that allows attendees to create their very own custom American Apparel® tee. It’s a chance to get creative, hands-on and walk away with something completely unique.
Because American Apparel® knows how to keep things fun, the brand is also bringing some nostalgia with arcade games and a free-to-play claw machine with tonnes of merch and goodies on offer.
Of course, American Apparel® has long been known and adored for their creativity, originality and craft. Now, the brand is taking these qualities to the next level with a new Streetwear Basics Collection that coincides with an exciting reintroduction into the Australian market.
From their classic cuts to their renewed focus on sustainability and supporting local creators, American Apparel® proves that timeless style is always cool. Now, at SXSW Sydney, it’s your chance to be creative, play and enjoy the brand in a totally new way.
Check out the lineup:
Wednesday, October 16: Hockey Dad, The Grogans, Full Flower Moon Band, Teen Jesus & the Jean Teasers (DJ Set)
Thursday, October 17: The Buoys, Bri Clark, Alibii, Bakers Eddy, Divebar Youth, Mulga Bore Hard Rock, Nitecall, Voice of Baceprot
Friday, October 18: Vampr Comp Winner (to be announced), Emmanuel Kelly, Phoebe Rings, DON WEST, Ayesha Madon, Daste, BALTHVS, Dayshawn, secret headliner (announced soon).
Want in? Don’t miss your chance to be part of the coolest event at SXSW Sydney 2024. With SXSW badge holders gaining priority access, spots are limited. Experience the music, games and creativity of American Apparel® at Rolling Stone House by registering your interest here.
Doors open Wednesday October 16 at 4.30pm. Follow @americanapparelanz on social and visit americanapparel.com.au for more info.
