Have you ever said “I’m fine” to someone when you’re really not? You’re not alone. According to new research, young Aussies use phrases like “I’m fine” or “I’m okay” – when they’re definitely not – up to 10 times a week. That works out at 40 times a month and 520 times a year. In other words, that’s a lot of deflection. 

That’s why for the next few months, Doritos is partnering with youth mental health organisation ReachOut to get Aussies speaking up for themselves.

The iconic chips brand has changed its packaging to feature a “Be Bold. Reach Out” message, with the new packs also coming with a QR code which, once scanned, opens ReachOut’s Checking In With Yourself Quiz.

The easy-to-use quiz has been designed to help young people track how they’re feeling, and also provides steps to take if they feel like more support is needed.

And with a massive 72% of Australians struggling with their mental health over the last year – the pandemic has been hard on everyone – the Doritos and ReachOut collaboration has come at the right time.

“Being able to check in with yourself and openly acknowledge that you might be having a “tough day” is such a big and important step in all of our mental health journeys,” ReachOut CEO Ashley de Silva said.

“After a challenging few years for young people in Australia, conversation and connection is so important and we are proud to be partnering with a brand like Doritos to increase youth mental health awareness and encourage people to check in with themselves and each other.”

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So the next time you fancy a packet of crisps, grab some Doritos and think about your mental wellbeing while doing so. It’s always good to check in on ourselves.

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