Fiji is ‘Open for Happiness,’ and who better to promote the message than the comedic actress who has been prioritising her happiness, Rebel Wilson?
Wilson escaped the craziness of Hollywood and her thriving acting career to say ‘Bula’ to island life for the campaign with Tourism Fiji.
With over 90 per cent of its eligible population fully vaccinated, Fiji is reopening to international visitors, with fully vaccinated Australians being welcomed back since December 1st.
Tourists must have received two doses of an approved COVID vaccine, must receive a negative test result within 72-hours prior to their flight, must take a rapid antigen test upon arrival at their Fijian accommodation, and must stay at a COVID-certified ‘Care Fiji Commitment‘ resort for at least three days.
In the video for the campaign, Wilson asks if the pursuit of happiness is a worthwhile ambition while adrift at sea in a boat called ‘Cali Dreamer.’
The actress recalled fond memories visiting the islands as a child growing up in Australia while filming the campaign.
“I had the best time filming this campaign, there really is nothing like the white sand and clear waters of Fiji… But even more than the landscape, I love Fiji the most for its people,” she said.
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“Everyone greets you with a smile and a ‘bula’, the warmth and hospitality of everyone I met is something I will always remember… Fiji truly is open for happiness.”
It had been feared Fiji would close its borders to international travellers due to the Omicron variant of concern and it’s unpredictable nature.
But the small Pacific nation is confident in the preparations it has made in the last 18 months to prepare for any potential issues.
Tourism Fiji CEO Brent Hill said the nation’s reopening was “a long time coming.”
“We’re so proud to launch this campaign, featuring the brilliant Rebel Wilson,” he said.
“We are thrilled to once again finally be able to welcome our visitors back from around the globe to the shores of Fiji – it has been a long time coming.”