After the huge success of the recent Shein pop-up shop in Sydney, the popular clothing brand is opening one in Melbourne next month.

The pop-up shop will be located on Flinders Street in Melbourne CBD – the same location a previous SHEIN pop-up shop was at in May this year. It will open from Friday, December 16, to Sunday, December 18 2022 – just in time to get some new outfits for the holiday season.

The pop-up shops are hugely beneficial to customers because SHEIN is primarily an online e-commerce store, so it gives shoppers the opportunity to try products on and check out the fabrics and cuts in person, rather than via an image.

The POP-UP store will stock men’s, women’s, and children’s apparel, accessories, footwear, beauty, home/interiors, pets, and electronics. The store will showcase SHEIN brands Dazy, Motf, Emery Rose, Shein X, Glowmode, Luvlette, Romwe, Sheglam, And Petsin.

Due to the overwhelming popularity of SHEIN POP-UP stores in Australia, the brand recommends that shoppers pre-register on Eventbrite from December 11 to skip the queues and access the Express Entry Lane on arrival. Keep in mind, there are only 90 ‘Express Entry’ spots available, so they will sell out quickly.

Details of The SHEIN POP-UP Melbourne Store

What: SHEIN POP-UP Melbourne Store.
When: Friday, December 16 – Sunday, December 18, 2022.
Times: 10 am – 6 pm.
Where: 340 Flinders Street Melbourne CBD.
Cost: Free entry.
Accessibility: Yes.

Earlier this year, a video emerged on social media accusing Aussie retailer City Beach of reselling women’s clothing from Shein for over three times its retail price.

“Hot girl fact: City Beach purchases their clothes from Shein and then resells it for about x3 the price under their home brand MRKT,” TikTok user @smashhoe posted on the platform.

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“We have to cut the Shein tags off items if they’re dumb enough to leave it on.”

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