Event Cinemas just wants you to chill the F out.
Before the year is even out, the movie theatre group will open three new 4DX “multisensory” cinemas and quadruple its footprint of Double Daybeds at select cinema locations across Australia, and New Zealand.
It’s already the norm across Asia and the United States, but 4DX cinemas include specially designed motion chairs. Think that Justice League 3D ride at Movieworld on the Gold Coast but with better vibration effects, facial water jets, air jets, ticklers, wind, fog, scents and rain.
More than that (and this is what we’re really here for, let’s be real), Event Cinemas are expanding their Double Daybeds in 15 new locations before the end of the year. With an unobstructed view, Double Daybeds are for those of us who prefer to enjoy our films horizontally and use our stomachs as snack tables.
Luke Mackay, Director of Entertainment Australia for Event Hospitality and Entertainment said, “We don’t believe in a one-experience-fits-all approach to our cinemas or our customers. We know that our customers want different things at different times, whether that’s a great option for a date night with a luxurious Daybed to curl up on, or an action-pack, fully immersive experience.
“We’ve led the way with our 4DX concept and our Double Daybeds. We are thrilled now to be expanding the experiences to more Australians, offering even greater choice in more locations, ensuring our guests can choose exactly how they want to experience the magic of the movies”.
The new 4DX cinemas will launch this December at Event Cinemas Pacific Fair and Event Cinemas Chermside in Queensland and Event Cinemas Parramatta in New South Wales.
The Double Daybed concept will soon be available at:
Castle Hill (new)
North Lakes (new)
Garden City (new)
Pacific Fair (new)