A content creator known for her financial life hacks and legal loopholes has revealed the truth about revenue-generated income from platforms like YouTube and TikTok.
Erika Kullberg, known as “Money Lawyer Erika” on social media, has shared everything from how to replace Nikes for free outside the standard 60-day return policy, to how to get free airline perks if your flight is delayed.
Kullberg has now posted a TikTok video revealing exactly how much each of her social media platforms has paid her as a content creator with over 17 million followers.
“TikTok I started exactly a year ago,” she begins in front of a green screen full of figures. “My lifetime total is 452 million views, and you can see that I’m making a few dollars each day. That brings my total earnings on TikTok to $3,522.”
Kullberg says she only began posting on Facebook “a few months ago” and has amassed a following of 3.3 million followers in that time.
“I’ve gotten three payouts from Facebook,” she says. “The first was $447, followed by $895 and the biggest was last month, $1729.”
The videos she posts to Facebook are the same videos she has already posted to TikTok, so she can essentially double the revenue from each video.
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@erikakullberg How much every platform pays me 🤫 @Creators Agency
Despite having 4.1 million followers on Instagram, Kullberg says she makes no profit from the platform, despite having over 263 million views.
“Instagram pays some creators, but not if you have over a million followers,” she explains. “So I’ve made $0 from Instagram.”
With only 753,000 subscribers on YouTube – by far her smallest audience – Kullberg makes a surprising revelation.
“Now YouTube pays very differently depending on if it’s a short video versus a long video,” she says. “This short 29-second video got 1.8 million views and I made $3 from it.
“This long 12-minute video got 2.3 million views and YouTube paid me $35,000 for it.”
Kullberg concludes that her earnings from YouTube (pre-tax) adds up to $196,000. According to Kullberg’s YouTube channel, she posted her first video on 29 October 2019.
“I love transparency around money,” she says, encouraging viewers to follow her for more money content.
