Cadbury is getting ready to release a pineapple lumps block

2019 has really seen an explosion of new flavours when it comes to the chips and confectionery aisle in the shopping centre.

Cadbury has been right in the mix when it comes to flavour experimentation, maintaining a healthy lead as Australia’s most popular chocolate brand in the process.

Not content with being the top dog, the brand is now set to unleash a new sugary monolith, with the New World Facebook Page breaking the news that a new pineapple lumps flavoured block will be hitting our shelves soon.

For the uninformed (like myself) pineapple lumps are a treat from New Zealand, with a manufacturing history in Dunedin’s Cadbury factory.

Having been invented by the Kiwi’s over 60 years ago, the forthcoming pineapple lump crusade threatens to become another cultural quirk adopted by Aussies as their own (following the cases of Crowded House, lamingtons and pavlova).

Check out this controversial list ranking Cadbury Chocolate blocks

Despite the company enjoying a bit of time in the sun, customers haven’t taken kindly to Cadbury experimentation in the past.

However, if this new flavour doesn’t gel with customers, at least there’s still the Forest Berry blocks to fall back upon.

Add some nostalgia into your day with this old school Cadbury commercial

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