Last year, it was announced that Domino’s was testing the waters to see if there was a demand for vegan cheese on their much-loved pizzas. Well, it seems as though the test was worthwhile, with the pizza giant announcing today that they’re launching vegan cheese options this week.
Back in November, Domino’s took to Facebook to ask customers whether or not they would be keen on the introduction of vegan cheese to their pizzas. At the time, there was no news of concrete plans for the addition, rather, it was just to see if there was enough interest from the vegan community in Australia.
As we noted back then, considering that Finland introduced a vegan burger at McDonald’s despite only 2% of their population naming themselves as vegetarian, and 0.5% as vegan, it seemed rather rather likely that Australia’s 11% population of vegetarians and vegans would be in for some good news.
Now, Domino’s have announced that vegan cheese is set to be introduced as a limited item, but customer demand will be used to determine whether it becomes a permanent fixture on the menu.
“We were blown away by the response to the survey and for this product in general,” said Domino’s CEO Australia and New Zealand Nick Knight. “At Domino’s, we pride ourselves on our ‘people-powered pizza’ mantra and listen to what our customers want.”
“The popularity of, and demand for, vegan products has increased considerably over the years so it’s great we are now able to offer this high quality, non-GMO, plant-based and preservative free Vegan Cheese.”
“We have tested this cheese in our LuvLab development kitchen, and confirmed this vegan friendly alternative has the same taste, texture and melt as real dairy cheese. It’s also cholesterol free, making it the perfect, healthy indulgence.”
“Domino’s will now offer three dedicated vegan pizzas for a limited time – the Vegan Avocado Veg, the Vegan Spicy Trio and the Vegan Margherita,” he concluded. “This is also great news for people with allergies and food sensitivities as it contains no dairy, gluten or soy.”
So if you’re keen on making weekly pizzas from Domino’s part of your diet, be sure to head along and show your support of this new menu option.