Krispy Kreme and Lotus Biscoff have announced the collaboration of our dreams with the arrival of two new limited-edition treats.
That’s right, that crazily delicious caramelised Belgian breakfast spread is now available in donut form thanks to the legends over at Krispy Kreme.
Although Lotus Biscoff is already available in supermarkets in spread and biscuit form, it’s safe to say things have now been taken to the next level with the addition of the donuts.
The first donut, the Lotus Biscoff Ring, features an original glazed donut covered in the spread and finished off with a hand drizzled swirl of Biscoff Creme. Meanwhile, the Lotus Biscoff Cheesecake donut is filled with cream cheese frosting, Biscoff Spread, Biscoff crumb and chocolate ganache drizzle.
In a statement (via 7News), Krispy Kreme Australia marketing director Olivia Sutherland said the company was keen to capitalise off the international popularity of the Biscoff brand.
“We saw how loved Lotus Biscoff was around the world so knew we had to give Aussies the chance to taste the two iconic flavours brought together in one delicious doughnut,” she said.
“We love coming up with new flavours for our fans and know they’ll love this irresistibly tasty new addition.”
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Anthony Fotoulis, marketing manager for Lotus Biscoff concurred, saying he’s looking forward to seeing reactions to the collab.
“What started as a biscuit perfectly paired with coffee has inspired new recipes around the world. We know how much Aussies love Krispy Kreme so we are thrilled to be partnering with them. We can’t wait for customers to try our iconic caramelised biscuit spread that is creating buzz,” he said.
The new donuts are already available at Krispy Kreme and 7-Eleven stores across the country. You know what they say… run, don’t walk!
