Liver King, the popular influencer who lied about having steroids to maintain his toned physique, has been sued for millions.
Popular influencer Liver King – real name Brian Johnson – has been sued for $40 million by fans after he admitted that his toned physique was actually due to steroids and not thanks to his ‘primal fare’ diet of raw meat.
New York based Christopher Altomare has sued Johnson and his two companies Ancestral Supplements, LLC and The Fittest Ever, LLC for misleading their consumers and followers and potentially endangering their lives by promoting a diet that could lead to nutritional deficiencies.
“Liver King persuaded millions of consumers to adhere to, or abide by, the Eat Tenet by repeatedly making representations to consumers that his near-perfect physique, and optimal health, were solely attributable to his adoption of the Ancestral Tenets, predominantly the Eat Tenet,” details of the lawsuit read, as reported by The New York Post.
The lawsuit also claims that Altomare – and other fans of the influencer – would not have purchased his products if his steroid use had been public.
Johnson reached massive levels of popularity by claiming he achieved his toned body thanks to a diet of raw liver – which earned him the moniker ‘Liver King’.
Johnson also promised his followers that they could achieve his physique if they followed his diet and exercised regularly. In December 2022, however, he admitted that he had taken testosterone and HGH (Human Growth Hormone), both performance-enhancing drugs.
Johnson admitted to the same after growing scrutiny of his lifestyle and diet sparked questions around his claims. While he initially denied using steroids, he ultimately apologised to fans for ‘misleading’ them after a series of leaked emails explicitly showed him discussing his drug usage.
According to his emails, Johnson spent a whopping $16,000 on HGH. In his apology video, however, he claimed that his Liver King persona had no bearing on his companies. “My companies were already kicking a**, already successful before the Liver King public figure, growing at 50 per cent year over year and still growing at the same pace after.” he said.
For more on this topic, follow the Internet Culture Observer.