Calvin Klein has played a blinder by getting man of the moment Pete Davidson to take over their Instagram. 

“Pete here,” their bio simply reads now; Davidson’s big doughy face is now their profile picture, complete with a blue Calvin Klein cap. After posting the sort of lame mirror picture that I would have taken in the Tumblr era, Kim Kardashian’s new beau then hosted an Instagram Live with his mate Machine Gun Kelly.

And the pair really took the partnership with the fashion company seriously, stripping down to their Calvin Klein underwear and getting cheeky together (wouldn’t it have been funny if Davidson forgot and was just wearing old Kmart boxers instead?).

Davidson and MGK pretended to take part in a juicy photoshoot during the livestream, posing provocatively and comically on a very white couch. They lounged around sensually, really revelling in the moment. The rapper-turned-pop punk star even gleefully poured popcorn into Davidson’s mouth at one point.

After they had a rare old time together during MGK’s Saturday Night Live appearance, even tumbling offstage holding each other, this Instagram Live feels like the logical endpoint for the Pete Davidson and Machine Gun Kelly relationship.

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Calvin Klein seemed chuffed about the livestream. “Did we nail it or did we nail it,” they said after it ended. They probably missed a trick by not convincing Kim K and MGK’s partner Megan Fox to also appear in the Instagram Live. That would probably have broken the internet once and for all.

And it’s not done yet – over the next few days, there will be some other surprise takeovers on Calvin Klein’s Instagram, so keep a close eye on their page.

Davidson has been quite the brand ambassador lately. While celebrating his birthday last month, the comedian and Kim wore matching SKIMS pyjamas, the latter’s loungewear brand.

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